Next Strategy Workshop on February 12th at 12:30 PM PST
2/12/2026 @ 12:30 PST - The Pop-Up Guide Strategy Workshop LIVE!
Build a clear business strategy in 90 minutes. Define your foundations, map your long-term vision, and leave with focused priorities.
Most entrepreneurs are busy — but not always strategic.
The Pop-Up Guide Strategy Workshop helps you step back from daily operations and build a clear, practical strategy for where your business or project is going and how to move it forward.
You’ll work through a proven 3-part framework that connects:
What your work is built on
Where you’re going
What to focus on next
So you can stop guessing and start executing with intention.
While The Pop-Up Guide is known for helping founders use pop-ups to test ideas and generate revenue, this workshop is about the bigger picture.
The Strategy Workshop is built for entrepreneurs, small businesses, nonprofits, and project leaders who want to move beyond short-term hustle and into intentional, sustainable growth. It’s for anyone ready to expand — not just quickly, but thoughtfully.
What You’ll Learn
Clarify the core building blocks of your work:
Mission, vision, and core values
Products or services
Key processes and operations
Value proposition
Target customers or communities
Assets and resources (team, tools, funding, partnerships)
You’ll identify what’s strong, what’s missing, and what needs attention.
Create a practical roadmap:
10-year vision
3-year strategic targets
1-year goals
Align growth, revenue, impact, and sustainability into one clear direction.
Turn strategy into action:
Define manageable priorities
Break them into 90-day goals
Convert goals into 2–4 week sprints
Identify specific next steps
You’ll leave knowing exactly what to focus on first.
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Entrepreneurs at any stage
Small business owners (retail, service, creative, or digital)
Nonprofit leaders and community organizations
Project-based teams and initiative builders
Founders who started with pop-ups and are ready for what’s next
Pop-ups may be how many founders start — but strategy is how they grow.
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A completed digital strategy workbook
Your business or project foundation snapshot
A long-term vision outline
A focused 90-day action plan
A repeatable planning system you can use quarterly
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90-minute live virtual workshop
Real-world examples
Q&A at the end
About Your Facilitator
Aaron Lander is an entrepreneur and business strategist who works with founders, creatives, and organizations to turn ideas into clear plans and sustainable growth.
He has partnered with major organizations including the Golden State Warriors, Chase Bank, city and county governments, and chambers of commerce, and has served in board leadership roles including with the Golden Gate Business Association — helping drive over $30M in contracts and corporate partnerships for small business owners.
His work focuses on helping leaders move from constant reaction to structured strategy and focused execution.